I've recently been introduced to a darling little lady named Blythe! If you haven't met her yet, Blythe is a big-eyed doll that has developed a bit of a cult following. She was originally produced by Kenner in 1972, but was quickly discontinued. In 2000, an woman named Gina Garan published a book featuring Blythe dolls posing in locations around the world and Blythe fever took off. I had seen Blythe and Blythe products listed on Etsy, but just thought it was a curiosity. Then I found myself swimming in tulle scraps leftover from making my tutus. I wanted to find some way to use them rather than throwing them away, so made a miniature doll sized tutu and listed it in my Etsy shop. I didn't think anyone would be all that interested in a mini tutu, but figured I would list it anyway and see what happened.
A few months later, Jenny bought one of my tutus for her Blythe doll, Heaven. She took some adorable photos and posted them to her Flickr account with a link to my shop. And suddenly I was pulled head-first into the Blythiverse! Sales for my mini tutus took off! In the last month I have sold more Blythe tutus than all of my other products combined since my shop opened! Thank God for Blythe! It's so exciting to have a successful product! Although it is a little strange to have that product end up being the one thing you thought would be the least successful. I guess if anything, it's a lesson in not second guessing myself and just putting it out there!
1 comment:
That's a great story. You would have never guessed it would turn out this way!!! Congrats and much more success!!!!
Post a Comment